What is a lead magnet? 20 lead magnet ideas and examples + step-by-step

The 5 step system we use to create and launch irresistible lead magnets that generate sales and appointments each and every day like clockwork… It will teach you everything you need to know to create lead magnets that sell. If you're struggling to create convert lead magnets, read this guide. But how do we get started with creating these awesome lead magnets? We've created over 100+ lead magnets for our clients that have generated thousands of leads and built very profitable email lists. Do you struggle with creating lead magnets that convert?

In fact, using multiple lead magnets tailored to different pages or topics often works better than a single offer. For example, a template works great if your audience needs help getting started, while a guide is better for those needing deeper education. With its powerful drag-and-drop editor, you can build pages quickly by pointing and clicking and seeing the changes in real-time. Another way to deliver your lead magnet is by uploading it to your website and locking it behind a landing page.

Businesses typically offer them in exchange for the customer's contact information, such as their email address or phone number. Lead magnets pull your audience’s attention and persuades them to willingly hand over their email address. +Over 100 customers supported in their acquisition strategy, web data collection & analysis, Google & Social Ads management.

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An email list (a collection of email addresses) lets you connect with people interested in your business. When someone fills out the opt-in form, they’ll receive the lead magnet. Throughout his career, he has guided numerous start-ups and mentored entrepreneurs and companies globally in the realm of content strategy. Zhenya is a content strategist and writer with five years of experience.

For this lead magnet lead magnet to be even more effective, you could offer it on a dedicated ebook landing page. Here is an ebook lead magnet example from Social Triggers that features a benefit its audience will find hard to resist. It’s mainly because they take time to digest, and users can get bored quickly. Dropbox, for example, offers a free trial lead magnet on its business page. They use this tactic because it’s an effective way to get your email address without reinventing the wheel. Most software companies have a call-to-action to claim a free trial or demo on their website homepage.

Be sure to have your client’s permission before publishing this information on your site or sharing it across your social media platforms. These lead magnets should be more formal in voice and contain all the necessary details of the case outlined. Case studies present marketers with an opportunity to take advantage of a prospect’s existing interest in their company with a lead magnet.

• If you haven’t started using lead magnets yet, now is the time.
• A lead magnet is a tool to help you entice customers to give your business their personal information, whether it's their email, home address, or phone number.
• A lead magnet is a marketing tactic where a brand offers a free resource (ebook, tool, discount, etc.) in exchange for a visitor’s contact information.

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Some brands, including software platforms like BambooHR, choose to offer a free trial of their main product as a way to attract prospects. For example, Film Editing Pro offers introductory video courses on video editing to give potential customers a taste of what they can get from the paid plans. And because we ask for their email address, we now have a way to communicate with them—even if they end up not attending the webinar because they were washing their hair that day.

That's a good part of the job, and you'll certainly have picked up some valuable insights by now. It's a mapping process that takes time and iteration. The first step in creating a lead magnet is to define precisely who you want to reach. At this stage, prospects are just beginning to realize that they have a problem or need. Certain types of LinkedIn lead magnets work best at different stages of this journey.